Custom Shampoo – Customized Formulas for Your Hair Type | Function of Beauty

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Custom Shampoo

4.6 Read 84949 Reviews. Same page link.

(84949)

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A custom shampoo that gently cleanses the scalp and hair without stripping, while providing hydration. Formulated to fit your personalized needs and reveal healthy looking hair. Size: 11 oz

Customize to You

Not sure what you need? Take our quiz.

customize Name

function of:

Oops! You didn't input your name.

colors

Dye Free

Purple

Blue

Red

Green

Ocean

Magenta

Flamingo

Function Green

Orange

Pink

hair type

Select your hair type
WavyLoose s-shaped pattern found throughout.
CurlyDefined curl or spiral pattern to it.
CoilyTightly packed curls.
StraightNo bend or curl.

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hair goals (select up to 5 )

Tame frizz

Define curls

Deep condition

Fix splits ends

Hydrate

Length

Nourish

Replenish

Amplify shine

Scalp care

Strengthen

Straighten

Volumize

Anti-breakage

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{"keyName":"Hair Goals","quantityToSelect":5}

hair thickness

MediumThick as a strand of thread.
CoarseThicker than a strand of thread.
FineThinner than a strand of thread

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scalp moisture

BalancedMy scalp doesn't feel too dry or too oily.
OilyMy roots feel flat or greasy
DryMy scalp is tight and uncomfortable

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damage

No DamageI don't color, perm bleach or chemically treat my hair. I never or rarely use heat tools.
Low DamageI don't color my hair or use a semi-perm color. Occasional use of heat tools, daily brushing.
Medium DamagePermanent hair color, daily use of heat tools.
High DamageBleach, Keratin treatments, perming, and/or frequent heat tool use.

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fragrances

FloretFloret - fresh, floral, rose, gardenia with earthy sandalwood
Vanilla suedeVanilla suede - vanilla, jasmine, sandalwood
Go cocoGo coco - rich, creamy coconut and sweet hints of honeysuckle
Strike a roseStrike a rose - rose, blackcurrant, sandalwood, orange blossom
Nude peachNude peach - peach nectar, mandarin, lemon zest, jasmine
All you calyptusAll you calyptus - eucalyptus, mint, lavender, rosemary
True LovenderTrue lovender - lavender, eucalyptus, bergamont
Takes Two to mangoTakes two to mango - mango, grapefruit, and mandarin
PearfectionPearfection - pear, apple, sweet musk, subtle florals
Fragrance freeFragrance free - for sensitive scalp

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Do you prefer a silicone-free formula? (not sure?)

Yes, I prefer a silicone-free formula

Ingredients List

Purchase options

$29.00

$23.20

Delivery every 2 MonthsDelivery every 3 MonthsDelivery every 4 Months

One-Time Purchase

$29.00

Quantity

add to cart

About Silicones

Silicones are synthetic ingredients known for improving smoothness, shine and ease of detangling. However, some find silicone can weigh down their hair. Our silicone is a lightweight formulation that will work for most. In haircare, silicones are used to create slip, help smooth and protect from heat.

Ingredients List

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,
{
"text": "Curly",
"value": "curly",
"description": "Defined curl or spiral pattern to it.",
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}
,
{
"text": "Coily",
"value": "coily",
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}
,
{
"text": "Straight",
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{
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,
{
"text": "Coarse",
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}
,
{
"text": "Fine",
"value": "fine",
"description": "Thinner than a strand of thread",
"imgUrl": "\/\/functionofbeauty.com\/cdn\/shop\/files\/fine.svg?v=1741895065"
}
]

[
{
"text": "Balanced",
"value": "normal",
"description": "My scalp doesn't feel too dry or too oily.",
"imgUrl": "\/\/functionofbeauty.com\/cdn\/shop\/files\/scalp-balanced.svg?v=1741894412"
}
,
{
"text": "Oily",
"value": "oily",
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}
,
{
"text": "Dry",
"value": "dry",
"description": "My scalp is tight and uncomfortable",
"imgUrl": "\/\/functionofbeauty.com\/cdn\/shop\/files\/scalp-dry.svg?v=1741894413"
}
]

[
{
"text": "No Damage",
"value": "0",
"description": "I don't color, perm bleach or chemically treat my hair. I never or rarely use heat tools. ",
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,
{
"text": "Low Damage",
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,
{
"text": "Medium Damage",
"value": "2",
"description": "Permanent hair color, daily use of heat tools.",
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}
,
{
"text": "High Damage",
"value": "3",
"description": "Bleach, Keratin treatments, perming, and\/or frequent heat tool use.",
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}
]

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,
{
"name": "Vanilla suede",
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,
{
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{
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,
{
"name": "Nude peach",
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"coreOnly": true
}
,
{
"name": "All you calyptus",
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"coreOnly": true
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,
{
"name": "True Lovender",
"dataKey": "lavender",
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,
{
"name": "Takes Two to mango",
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"imageSecondary": "\/\/functionofbeauty.com\/cdn\/shop\/files\/Takes_Two_to_Mango.svg?v=1738015337",
"coreOnly": true
}
,
{
"name": "Pearfection",
"dataKey": "pear",
"type": null,
"description": "Pearfection - pear, apple, sweet musk, subtle florals",
"image": "\/\/functionofbeauty.com\/cdn\/shop\/files\/pear-fragrance.png?v=1741895466",
"imageSecondary": "\/\/functionofbeauty.com\/cdn\/shop\/files\/Pearfection.svg?v=1738015337",
"coreOnly": true
}
,
{
"name": "Fragrance free",
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"type": "recovery",
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"image": "\/\/functionofbeauty.com\/cdn\/shop\/files\/none-fragrance.png?v=1741895466",
"imageSecondary": "\/\/functionofbeauty.com\/cdn\/shop\/files\/no-fragrance.svg?v=1741895634",
"coreOnly": false
}
]

true

[]

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"name": "Tame frizz"
}
,
{
"dataKey": "curl-definition",
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"name": "Define curls"
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,
{
"dataKey": "deep condition",
"image": "//functionofbeauty.com/cdn/shop/files/Deep_Hydration.svg?v=1730820668",
"name": "Deep condition"
}
,
{
"dataKey": "fix-split-ends",
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"name": "Fix splits ends"
}
,
{
"dataKey": "hydrate",
"image": "//functionofbeauty.com/cdn/shop/files/deep_hydration_img.svg?v=1733950390",
"name": "Hydrate"
}
,
{
"dataKey": "lengthen",
"image": "//functionofbeauty.com/cdn/shop/files/Lengthen.svg?v=1730820668",
"name": "Length"
}
,
{
"dataKey": "nourish roots",
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"name": "Nourish"
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,
{
"dataKey": "replenish hair",
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"name": "Replenish"
}
,
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Key Benefits

Straight Hair

This nourishing shampoo promotes the one-two smooth-shine combo that straight hair wants.

Recommended Hair Goals: Volumize, Smooth, Amplify shine

Wavy Hair

Waves crave hydration, but the kind that won’t weigh them down. This shampoo delivers on that.

Recommended Hair Goals: Smooth, Strengthen, Tame frizz

Curly Hair

Curly hair needs gentle care. Which is why this shampoo hydrates while gently cleansing to prevent any breakage.

Recommended Hair Goals: Define curls, Deep condition

Coily Hair

Coily hair starts at the root, which is why this shampoo delivers moisture to support coils against breakage.

Recommended Hair Goals: Strengthen, Hydrate, Soothe scalp

How to Use

Pause

Cleanse

Our Shampoo has a rich lather that gently cleanses the scalp while hydrating your strands. Hint: For curly and coily textures we suggest swapping in our Co-Wash every few washes for even more hydration.

Condition

Our Conditioner is your first defense against dry hair that's prone to breakage. But if you need an extra layer of protection, our Leave-In delivers hydration all day.

Treat

Twice a week we recommend swapping out your Conditioner for our Hair Mask and leave it on your hair for 5 to 10 minutes for a more intense treatment.

Prep

You can Function fearlessly thanks to our Hair Serum and Styling Primer, which protect your hair from heat while reducing frizz and increasing shine.

FAQs

What type of hair does this shampoo work for?

All types! Because we have formulated over 15 million uniquely customized products. That means this shampoo is custom made to fit your individual needs.

How do I create my Custom Shampoo?

You can start by taking our Custom Hair Quiz!

Do I need to use your conditioner?

For best results, we recommend using a fully customized routine from Function of Beauty. However, you can get started with just one product, including our shampoo.

Are your shampoos color-safe?

Yes, all of the colored dyes in our shampoos are non-depositing and safe for colored hair.

What are the benefits of subscribing?

Our subscription program, Function with Benefits, gives you perks like a welcome offer, members-only pricing, exclusive color and fragrance options, early access to deals, new product launches, and product testing!

Loren's Custom Hair Routine

Loren's Hair Profile:

Hair type:

Wavy

Hair Thickness:

Medium

Scalp moisture:

Balanced

Loren's Custom Routine:

\ Custom Shampoo](/content/products/shampoo/index.html) \ Custom Conditioner](/content/products/conditioner/index.html) \ Custom Styling Primer](/content/products/styling-primer/index.html) \ Custom Hair Serum](/content/products/hair-serum/index.html)

Melodie's Custom Hair Routine

Melodie's Hair Profile:

Hair type:

Curly

Hair thickness:

Fine

Scalp moisture:

Oily

Melodie's Custom Hair Routine:

\ Custom Shampoo](/content/products/shampoo/index.html) \ Custom Conditioner](/content/products/conditioner/index.html) \ Custom Styling Primer](/content/products/styling-primer/index.html)

Hunter's Custom Hair Routine

Hunter's Hair Profile:

Hair type:

Straight

Hair Thickness:

Medium

Scalp moisture:

Oily

Hunter's Custom Regimen:

\ Custom Shampoo](/content/products/shampoo/index.html) \ Custom Conditioner](/content/products/conditioner/index.html) \ Custom Hair Mask](/content/products/hair-mask/index.html) \ Custom Hair Serum](/content/products/hair-serum/index.html)

Kristina's Custom Hair Routine

Kristina's Hair Profile:

Hair type:

Coily

Hair Thickness:

Medium

Scalp moisture:

Balanced

Kristina's Custom Routine:

\ Custom Shampoo](/content/products/shampoo/index.html) \ Custom Conditioner](/content/products/conditioner/index.html) \ Custom Leave-in Conditioner](/content/products/leave-in-conditioner/index.html)

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Custom Leave-in Conditioner

$24.99

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Custom Styling Primer

Reviews

Rating Snapshot

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5 starsstars

69927

69927 reviews with 5 stars.

4 starsstars

5994

5994 reviews with 4 stars.

3 starsstars

2558

2558 reviews with 3 stars.

2 starsstars

2294

2294 reviews with 2 stars.

1 starstars

4176

4176 reviews with 1 star.

Overall Rating

4.6

84949 Reviews

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Summary of Reviews

AI-generated from customer ratings & reviews, and may include incentivized reviews.

The customizable shampoo and conditioner formulas are reported to significantly improve hair health, softness, and manageability across hair types. Customers note their hair looks and feels cleaner, s...

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Most Helpful Favorable Review

4 out of 5 stars.

Love the product, disappointed at less ounces

Erstatic 85

3 months ago

I really love the Function of Beauty concept and can see the difference in customizing hair products. What I learned after I received the product was same amount of money I spent for a 16oz. bottle 3 years ago I spent for an 11oz bottle. There wasn't an option to select a bigger size.

Show Full Review

6 people found this helpful

Show Reviews:

5and 4

Most Helpful Critical Review

1 out of 5 stars.

Delivery took 1 month and sizing has changed

Jess

7 months ago

Size went from 16oz to 11oz with no prior notice and no options to choose different sizing, price is relatively the same and this time around delivery took almost a month ! Have loved their product for years. Its recent changes are really unfortunate.

Show Full Review

26 people found this helpful

Show Reviews:

32and 1

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1 to 8 of 84949 Reviews .

1 – 8 of 84949 Reviews

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Most Recent

Dan

Review 1

Votes 0

5 out of 5 stars.

Shampoo for a man that feels great!

6 days ago

Love the simplicity of this product that keeps my hair looking great!

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Response from Function of Beauty:

8 hours ago

Customer Support

Hi Dan, We're so glad you're loving your shampoo. With custom formulas designed for your unique hair goals, you can count on every wash to leave your hair feeling healthier, softer, and perfectly refreshed. Enjoy your best hair days yet!

Marty

Reviews 2

Votes 0

Hair Type:Straight

Hair Texture:Fine

3 out of 5 stars.

I wasn't impressed unfortunately.

10 days ago

When Function of Beauty first hit the market, I ordered a customized shampoo and conditioner. The formula was great and I saw a noticeable difference in my hair. A couple years later, I decided to splurge and try it again. The first thing I noticed was how many customization options were removed / no longer available. I don't feel like I'm getting a truly tailored formula anymore. Shampoo-wise, the formula was okay. I probably won't order this again as the time it took to fulfill and deliver, plus the very average results don't justify the price of the product.

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Response from Function of Beauty:

8 hours ago

Customer Support

Hi Marty, We appreciate your feedback and are sorry to hear that we haven't met your expectations. We’re always working to improve, and we’d love to understand more about your experience. If you’re open to sharing, please reach out to us via our contact us page. We value your input and want to make things right!

Kelli W.

Reviews 2

Votes 0

Hair Type:Wavy

Hair Texture:Medium

5 out of 5 stars.

Love

14 days ago

I love this! The smell is fantastic! It also makes my hair look awesome!

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Response from Function of Beauty:

8 hours ago

Customer Support

Hi Kelli, A 5-star review? That calls for a hair flip! 💁‍♀️✨ We’re so glad your custom formula is a perfect match for your hair needs. Thanks for being part of the Function of Beauty family!

Kath

Reviews 2

Votes 0

Hair Type:Wavy

Hair Texture:Coarse

5 out of 5 stars.

Clean hair

22 days ago

I only need to shampoo once now, before I used this I had to apply the shampoo twice for it to feel really clean. I’m very glad I changed my shampoo.

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Response from Function of Beauty:

19 days ago

Customer Support

Hi Kath, We're so glad you're loving your shampoo. With custom formulas designed for your unique hair goals, you can count on every wash to leave your hair feeling healthier, softer, and perfectly refreshed. Enjoy your best hair days yet.

Pamela Freake

Review 1

Votes 0

Hair Type:Straight

Hair Texture:Fine

5 out of 5 stars.

Really good shampoo

24 days ago

I love this shampoo I keep using this now rather than others

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Response from Function of Beauty:

19 days ago

Customer Support

Hi Pamela, Thank you for taking the time to leave a review! We’re so happy to hear that you’re loving it. If you ever want to share your experience with us on social, tag us, we’d love to see it!

Rich

Reviews 2

Votes 0

Hair Type:Curly

Hair Texture:Medium

5 out of 5 stars.

Works for us both

27 days ago

Love the shampoo. My wife also loves it. We have different hair types but works great for both of us.

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Response from Function of Beauty:

19 days ago

Customer Support

Hi Rich. Thank you for your 5-star review! We’re so happy you’re loving your custom formula. Here’s to your best hair days ahead! ✨

Review 1

Votes 0

Hair Type:Wavy

Hair Texture:Fine

1 out of 5 stars.

I requested assistance with reactivating a previou

a month ago

I requested assistance with reactivating a previous subscription, which they did, only to find out when I received my products that they’re half the size they used to be. This is extremely disappointing especially since the price has gone UP and NOT down with the product size reduction.

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Response from Function of Beauty:

a month ago

Function of Beauty

Hi there, Thank you for your honest feedback and for your loyalty over the years. Your trust means so much to us, and we want you to know that this change allows us to maintain the high-quality ingredients and personalized formulas you love while continuing to innovate and enhance your experience.

Summer

Reviews 2

Votes 0

Hair Type:Wavy

Hair Texture:Fine

5 out of 5 stars.

Enhances my waves and thoroughly cleanses my hair

a month ago

I love this formula, my hair has never felt or looked better. It enhances my natural waves and does not leave my hair feeling greasy like a lot of other shampoos. Plus I love that it is so customizable, even down to the scent (highly recommended the pear scent)!

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Response from Function of Beauty:

a month ago

Function of Beauty

Hi Summer, Thank you for your 5-star review! We’re so happy you’re loving your custom formula. Here’s to your best hair days ahead! ✨

No questions have been asked about this product.

Questions

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