Custom Styling Hair Primer – Function of Beauty

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Custom Styling Primer

3.7 Read 197 Reviews. Same page link.

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A custom styling primer formulated with provitamin B5 that provides color, UV, and heat protection (up to 450°F). Formulated for your unique hair goals with a personalized level of hold. Size: 6 oz

Customize to You

Not sure what you need? Take our quiz.

customize Name

function of:

Oops! You didn't input your name.

hair type

Select your hair type
StraightNo bend or curl.
WavyLoose s-shaped pattern found throughout.
CurlyDefined curl or spiral pattern to it.
CoilyTightly packed curls.

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styling goals (select up to 2 )

Anti-pollution

Humidity shield

Deep condition

Define curls

Smooth

Frizz Control

Volumize

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{"keyName":"Styling Goals","quantityToSelect":2}

hair thickness

MediumThick as a strand of thread.
FineThinner than a strand of thread
CoarseThicker than a strand of thread.

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scalp moisture

BalancedMy scalp doesn't feel too dry or too oily.
OilyMy roots feel flat or greasy
DryMy scalp is tight and uncomfortable

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fragrances

Vanilla suedeVanilla suede - vanilla, jasmine, sandalwood
Go cocoGo coco - rich, creamy coconut and sweet hints of honeysuckle
Strike a roseStrike a rose - rose, blackcurrant, sandalwood, orange blossom
Nude peachNude peach - peach nectar, mandarin, lemon zest, jasmine
Takes Two to mangoTakes two to mango - mango, grapefruit, and mandarin
Fragrance freeFragrance free - for sensitive scalp

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hold strength

FlexibleNot too light, not too strong.
LightMinimal hold
StrongHold strong all day.

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Ingredients List

Purchase options

$31.00

$24.80

Delivery every 2 MonthsDelivery every 3 MonthsDelivery every 4 Months

One-Time Purchase

$31.00

Quantity

add to cart

About Silicones

Silicones are synthetic ingredients known for improving smoothness, shine and ease of detangling. However, some find silicone can weigh down their hair. Our silicone is a lightweight formulation that will work for most. In haircare, silicones are used to create slip, help smooth and protect from heat.

Ingredients List

[
{
"text": "Straight",
"value": "straight",
"description": "No bend or curl.",
"imgUrl": "\/\/functionofbeauty.com\/cdn\/shop\/files\/Hair_Type_-_Straight.svg?v=1733494852"
}
,
{
"text": "Wavy",
"value": "wavy",
"description": "Loose s-shaped pattern found throughout. ",
"imgUrl": "\/\/functionofbeauty.com\/cdn\/shop\/files\/Hair_Type_-_Wavy.svg?v=1733494852"
}
,
{
"text": "Curly",
"value": "curly",
"description": "Defined curl or spiral pattern to it.",
"imgUrl": "\/\/functionofbeauty.com\/cdn\/shop\/files\/Hair_Type_-_Curly.svg?v=1733494852"
}
,
{
"text": "Coily",
"value": "coily",
"description": "Tightly packed curls.",
"imgUrl": "\/\/functionofbeauty.com\/cdn\/shop\/files\/Hair_Type_-_Coily.svg?v=1733494852"
}
]

[
{
"text": "Medium",
"value": "medium",
"description": "Thick as a strand of thread.",
"imgUrl": "\/\/functionofbeauty.com\/cdn\/shop\/files\/medium.svg?v=1741895065"
}
,
{
"text": "Fine",
"value": "fine",
"description": "Thinner than a strand of thread",
"imgUrl": "\/\/functionofbeauty.com\/cdn\/shop\/files\/fine.svg?v=1741895065"
}
,
{
"text": "Coarse",
"value": "coarse",
"description": "Thicker than a strand of thread.",
"imgUrl": "\/\/functionofbeauty.com\/cdn\/shop\/files\/thick.svg?v=1741895065"
}
]

[
{
"text": "Balanced",
"value": "normal",
"description": "My scalp doesn't feel too dry or too oily.",
"imgUrl": "\/\/functionofbeauty.com\/cdn\/shop\/files\/scalp-balanced.svg?v=1741894412"
}
,
{
"text": "Oily",
"value": "oily",
"description": "My roots feel flat or greasy",
"imgUrl": "\/\/functionofbeauty.com\/cdn\/shop\/files\/scalp-oily.svg?v=1741894413"
}
,
{
"text": "Dry",
"value": "dry",
"description": "My scalp is tight and uncomfortable",
"imgUrl": "\/\/functionofbeauty.com\/cdn\/shop\/files\/scalp-dry.svg?v=1741894413"
}
]

[]

[

{
"id": "47154476810552",
"sku": "styling-primer.6oz.rose-gold",
"color": "Rose Gold",
"value": "Rose Gold",
"image": "//functionofbeauty.com/cdn/shop/files/DTC_Primer_variant_1600x.progressive.png.jpg?v=1705009376",
"enable": true
}

]

[
{
"name": "Vanilla suede",
"dataKey": "vanilla suede",
"type": "recovery",
"description": "Vanilla suede - vanilla, jasmine, sandalwood",
"image": "\/\/functionofbeauty.com\/cdn\/shop\/files\/vanilla-fragrance.png?v=1741895466",
"imageSecondary": "\/\/functionofbeauty.com\/cdn\/shop\/files\/Vanila.svg?v=1741895634",
"coreOnly": false
}
,
{
"name": "Go coco",
"dataKey": "coco",
"type": "recovery",
"description": "Go coco - rich, creamy coconut and sweet hints of honeysuckle",
"image": "\/\/functionofbeauty.com\/cdn\/shop\/files\/coco-fragrance.png?v=1741895466",
"imageSecondary": "\/\/functionofbeauty.com\/cdn\/shop\/files\/Coconut.svg?v=1741895634",
"coreOnly": false
}
,
{
"name": "Strike a rose",
"dataKey": "rose",
"type": "recovery",
"description": "Strike a rose - rose, blackcurrant, sandalwood, orange blossom",
"image": "\/\/functionofbeauty.com\/cdn\/shop\/files\/rose-fragrance.png?v=1741895466",
"imageSecondary": "\/\/functionofbeauty.com\/cdn\/shop\/files\/Rose.svg?v=1741895634",
"coreOnly": false
}
,
{
"name": "Nude peach",
"dataKey": "peach",
"type": null,
"description": "Nude peach - peach nectar, mandarin, lemon zest, jasmine",
"image": "\/\/functionofbeauty.com\/cdn\/shop\/files\/peach-fragrance.png?v=1741895466",
"imageSecondary": "\/\/functionofbeauty.com\/cdn\/shop\/files\/Nude_Peach.svg?v=1738015337",
"coreOnly": true
}
,
{
"name": "Takes Two to mango",
"dataKey": "mango",
"type": null,
"description": "Takes two to mango - mango, grapefruit, and mandarin",
"image": "\/\/functionofbeauty.com\/cdn\/shop\/files\/mango-fragrance.png?v=1741895466",
"imageSecondary": "\/\/functionofbeauty.com\/cdn\/shop\/files\/Takes_Two_to_Mango.svg?v=1738015337",
"coreOnly": true
}
,
{
"name": "Fragrance free",
"dataKey": "fragrance-free",
"type": "recovery",
"description": "Fragrance free - for sensitive scalp",
"image": "\/\/functionofbeauty.com\/cdn\/shop\/files\/none-fragrance.png?v=1741895466",
"imageSecondary": "\/\/functionofbeauty.com\/cdn\/shop\/files\/no-fragrance.svg?v=1741895634",
"coreOnly": false
}
]

false

[
{
"text": "Anti-pollution",
"value": "anti-pollution",
"description": "Anti-pollution",
"imgUrl": "\/\/functionofbeauty.com\/cdn\/shop\/files\/Anit-Pollution.svg?v=1744132802"
}
,
{
"text": "Humidity shield",
"value": "humidity-shield",
"description": "Humidity shield",
"imgUrl": "\/\/functionofbeauty.com\/cdn\/shop\/files\/Humidity.svg?v=1744132802"
}
,
{
"text": "Deep condition",
"value": "deep-condition",
"description": "Deep condition",
"imgUrl": "\/\/functionofbeauty.com\/cdn\/shop\/files\/Deep_Hydration.svg?v=1730820668"
}
,
{
"text": "Define curls",
"value": "curl-definition",
"description": "Define curls",
"imgUrl": "\/\/functionofbeauty.com\/cdn\/shop\/files\/Define_Curls.svg?v=1731965024"
}
,
{
"text": "Smooth",
"value": "smooth",
"description": "Smooth",
"imgUrl": "\/\/functionofbeauty.com\/cdn\/shop\/files\/Smooth.svg?v=1744132802"
}
,
{
"text": "Frizz Control",
"value": "frizz-control ",
"description": "Tame frizz",
"imgUrl": "\/\/functionofbeauty.com\/cdn\/shop\/files\/Tame_Frizz.svg?v=1730820668"
}
,
{
"text": "Volumize",
"value": "volumize",
"description": "volumize",
"imgUrl": "\/\/functionofbeauty.com\/cdn\/shop\/files\/Volumize.svg?v=1730820668"
}
]

[]

[
{
"text": "Flexible",
"value": "flexible",
"description": "Not too light, not too strong.",
"imgUrl": "\/\/functionofbeauty.com\/cdn\/shop\/files\/Flexible.svg?v=1741629393"
}
,
{
"text": "Light",
"value": "light",
"description": "Minimal hold",
"imgUrl": "\/\/functionofbeauty.com\/cdn\/shop\/files\/Light.svg?v=1741629393"
}
,
{
"text": "Strong",
"value": "strong",
"description": "Hold strong all day.",
"imgUrl": "\/\/functionofbeauty.com\/cdn\/shop\/files\/Strong.svg?v=1741629393"
}
]

{ "stylingGoalDefault": ["curl-definition","smooth","volumize","deep-condition","humidity-shield","anti-pollution"], "fragranceDefault": "peach", "damageDefault": null, "scalpTypeDefault": "normal", "hairThicknessDefault": "medium", "hairTypeDefault": "wavy", "hairGoalsDefault": [], "colorDefault": null, "holdStrengthDefault": "flexible" }

[{"property":"hairTypes","inputType":"dropdown"},{"property":"stylingGoals","inputType":"button","quantityToSelect":2},{"property":"hairThickness","inputType":"dropdown","quantityToSelect":1},{"property":"scalpType","inputType":"dropdown","quantityToSelect":1},{"property":"fragrances","inputType":"dropdown"},{"property":"holdStrength","inputType":"dropdown"}]

[]

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Key Benefits

Protects from Heat Damage

Protects all type of hair from heat damage up to 450°F while simultaneously defending against UV and environmental aggressors.

Protects Color from Fading

Protects all color-treated hair from fading or shifting. Giving you longer lasting, more vibrant color.

Reduces Hair Breakage

Helps strengthen all hair types and reduces breakage.

Fully Customizable

Made-to-order and formulated with your unique styling goals and hold level to easily achieve any style.

How to Use

Pause

Cleanse

Our Shampoo has a rich lather that gently cleanses the scalp while hydrating your strands. Hint: For curly and coily textures we suggest swapping in our Co-Wash every few washes for even more hydration.

Condition

Our Conditioner is your first defense against dry hair that's prone to breakage. But if you need an extra layer of protection, our Leave-In delivers hydration all day.

Treat

Twice a week we recommend swapping out your Conditioner for our Hair Mask and leave it on your hair for 5 to 10 minutes for a more intense treatment.

Prep

You can Function fearlessly thanks to our Hair Serum and Styling Primer, which protect your hair from heat while reducing frizz and increasing shine.

FAQs

What type of hair does this styling primer work for?

All types! Because we have formulated over 15 million uniquely customized products. That means this styling primer is custom made to fit your individual needs.

How do I create my Custom Styling Primer?

You can start by taking our Custom Hair Quiz!

Can I use this product on dry hair?

Yes! You can apply to dry hair to refresh or restyle. Spray on dry hair and comb through. Follow with head tools as desired.

What are the benefits of subscribing?

Our subscription program, Function with Benefits, gives you perks like a welcome offer, members-only pricing, exclusive color and fragrance options, early access to deals, new product launches, and product testing!

Loren's Custom Hair Routine

Loren's Hair Profile:

Hair type:

Wavy

Hair Thickness:

Medium

Scalp moisture:

Balanced

Loren's Custom Routine:

\ Custom Shampoo](/content/products/shampoo/index.html) \ Custom Conditioner](/content/products/conditioner/index.html) \ Custom Styling Primer](/content/products/styling-primer/index.html) \ Custom Hair Serum](/content/products/hair-serum/index.html)

Melodie's Custom Hair Routine

Melodie's Hair Profile:

Hair type:

Curly

Hair thickness:

Fine

Scalp moisture:

Oily

Melodie's Custom Hair Routine:

\ Custom Shampoo](/content/products/shampoo/index.html) \ Custom Conditioner](/content/products/conditioner/index.html) \ Custom Styling Primer](/content/products/styling-primer/index.html)

Hunter's Custom Hair Routine

Hunter's Hair Profile:

Hair type:

Straight

Hair Thickness:

Medium

Scalp moisture:

Oily

Hunter's Custom Regimen:

\ Custom Shampoo](/content/products/shampoo/index.html) \ Custom Conditioner](/content/products/conditioner/index.html) \ Custom Hair Mask](/content/products/hair-mask/index.html) \ Custom Hair Serum](/content/products/hair-serum/index.html)

Kristina's Custom Hair Routine

Kristina's Hair Profile:

Hair type:

Coily

Hair Thickness:

Medium

Scalp moisture:

Balanced

Kristina's Custom Routine:

\ Custom Shampoo](/content/products/shampoo/index.html) \ Custom Conditioner](/content/products/conditioner/index.html) \ Custom Leave-in Conditioner](/content/products/leave-in-conditioner/index.html)

Trending Now

Custom Leave-in Conditioner

Reviews

Rating Snapshot

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5 starsstars

104

104 reviews with 5 stars.

4 starsstars

19 reviews with 4 stars.

3 starsstars

20 reviews with 3 stars.

2 starsstars

23 reviews with 2 stars.

1 starstars

31 reviews with 1 star.

Overall Rating

3.7

197 Reviews

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Summary of Reviews

AI-generated from customer ratings & reviews, and may include incentivized reviews.

Customers praise the shampoo and conditioner for noticeably softer, shinier hair with reduced breakage and improved strength. Many highlight the pleasant, luxurious scent as a standout feature they lo...

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Supported Languages

This summary is AI-generated from ratings and reviews across multiple languages.

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Most Helpful Favorable Review

5 out of 5 stars.

Received all my products yesterday.

Elena

3 years ago

Received all my products yesterday. I was excited to go in the shower. The pear and grapefruit scents are amazing I did not want to stop

After waking up this morning my hair feels like a plush bear

My scalp feels calmer and not irritated dry and itchy The shampoo soothed my sensitive scalp

This was worth the wait

Show Full Review

26 people found this helpful

Show Reviews:

5and 4

Most Helpful Critical Review

2 out of 5 stars.

Yes, my hair looks good

Alena

3 years ago

Yes, my hair looks good and healthy but the shampoo just doesn't wash it properly. Even right after the wash my hair looks a bit dirty. Also I don't need as much conditioner and there is no option to skip the conditioner and only get the shampoo

Show Full Review

12 people found this helpful

Show Reviews:

32and 1

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Rating

Hair Type:

1 to 8 of 197 Reviews .

1 – 8 of 197 Reviews

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Most Recent

Frustrated

Reviews 2

Votes 0

1 out of 5 stars.

Custom Styling Primer

a month ago

The spray bottle never worked, so two weeks later I remember to purchase another spray bottle. I still have never used the product!

Helpful?

0 Helpful(0)

0 Not helpful(0)

Report

Response from Function of Beauty:

a month ago

Customer Support

Hi there, We're sorry to hear your spray nozzle isn't working correctly. Please reach out to us via our Contact Us page and we will see what we can do. Thanks, Function of Beauty

Sarah

Review 1

Votes 6

Hair Type:Wavy

Hair Texture:Fine

5 out of 5 stars.

Good product but terrible pump.

4 months ago

I was pleasantly surprised to find this gave a significant degree of hold as I had thought it was predominantly a heat protector. The pump however was flimsy and broke immediately. I had an alternative bottle I could use but this would have been really frustrating and I have had issues with pumps on all function of beauty products in the past.

Helpful?

6 Helpful(6)

0 Not helpful(0)

Report

Response from Function of Beauty:

3 months ago

Function of Beauty

Hi Sarah,

Thank you for your feedback. We have passed on your concerns to the rest of our team. Please reach out to us via our Contact Us page, and we will send you new pumps.

MLM

Reviews 3

Votes 9

2 out of 5 stars.

Order delayed and incomplete

6 months ago

Bottle needs a pumper and it was not sent with the product

Helpful?

9 Helpful(9)

0 Not helpful(0)

Report

Greta P.

Reviews 4

Votes 11

5 out of 5 stars.

Love it

11 months ago

It is gentle hold but I can definitely notice improvement when I use it. And it’s supposed to protect the hair from heat damage - which obviously is not visible yet - I hope it works for real

Helpful?

6 Helpful(6)

5 Not helpful(5)

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Response from Function of Beauty:

11 months ago

Hi Greta,

Our mask is formulated with argan oil and jojoba esters that act as a deep conditioning treatment for the days when your hair could use a little extra love. Our mask hydrates and nourishes dry, damaged hair.

Lisa A.

Reviews 2

Votes 3

5 out of 5 stars.

Excellent service and fast shipping

a year ago

Excellent service and fast shipping The quality of the shampoo and conditioner is amazing, well worth shipping from the US

Helpful?

3 Helpful(3)

0 Not helpful(0)

Report

Response from Function of Beauty:

a year ago

Hi Lisa,

Thank you so much for your 5-star review! We're thrilled to hear that you're loving your experience with us. If you ever have any questions or need anything, we're always here to help. Enjoy!

Anonymous

Reviews 3

Votes 4

3 out of 5 stars.

Not what I expected

a year ago

The primer does not help detangle my hair as advertised and it makes it a little stiff.

Helpful?

4 Helpful(4)

0 Not helpful(0)

Report

Response from Function of Beauty:

a year ago

Hi Kimberly,

Our styling Primer is made to protect all types of hair from heat damage up to 450°F while simultaneously defending against UV and environmental aggressors. If you are looking for a detangler, we recommend trying our Leave-in treatment. It's fully customizable with your hair goals and fragrance. We sent you an email with a little introductory gift 😏

Milissa W.

Reviews 5

Vote 2

5 out of 5 stars.

Love it!

a year ago

Just enough hold to help with styling but not enough to weigh hair down. I have fine, thin hair and it's almost impossible to find styling products that work but this does the trick.

Helpful?

1 Helpful(1)

1 Not helpful(1)

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Response from Function of Beauty:

a year ago

Hi Milisssa,

Rebecca M.

Reviews 3

Votes 3

1 out of 5 stars.

Meh. Shampoo and conditioner amazing save your money on this product

a year ago

Did not find the styling primer worth any extra money at all. Didn't leave a shine left my hair frizzy not impressed with like a refund. The shampoo and conditioner however are amazing.

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Response from Function of Beauty:

a year ago

Hi Rebecca,

We appreciate your feedback and are sorry to hear that we haven't met your expectations. We’re always working to improve, and we’d love to understand more about your experience. If you’re open to a reformulation with one of our hair experts, please reply to our email questionnaire. We value your input and want to make things right!

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